We both know there’s no shortage of content today. To cut through the noise and connect with your audience you need to get clear on the objectives, audience, messages and channels that will actually hit your business goals.
Whether it’s growing your social media audience 150% YOY, selling out an event or establishing your business as a market leader (all things I've helped make possible), getting the strategy right is something I specialise in.
Hard to get right, worse to get wrong. Your tone of voice should be clear, consistent and engaging: not just a list of do’s and don’ts.
I’ve helped a Canadian retailer talk like a longtime Aussie local, made luxury sound relatable for Mercedes-Benz Vans and translated founder-speak for many a tech startup. I can help you put a comprehensive Tone of Voice guide together for your new or established brand.
Good writing in your brand voice. It’s as simple as that. I get to know your brand, audience and objectives and find the right word, tone and narrative to tell your story.
I’ve written copy for bathhouses and BOSS Magazine, energy retailers and events like Vivid Ideas, government organisations and a green tea atelier. As a features writer and ghostwriter I’ve been published in national and international media including the Australian Financial Review, Marketing Magazine, Matters Journal, CMO, The Young Ones and Smart Company.
I’ve put my “stickler for detail” status to good use as Managing Editor for est living and Portable TV, and often undertake editing projects for a range of commercial clients through my work at Character + Distinction.
From editing pitch decks and proposals to long-form editorial features, press releases and even the occasional speech, I work to refine your message without losing your personality and story.
You’ve probably realised by now how much I like words. Sometimes I take them off the page/screen and into the public speaking space with speaking and moderating gigs for General Assembly, LaunchVic, The Design Co Op and many more.
I also run private workshops on content strategy, social media strategy and brand storytelling for groups of 5-15. I work with you on a custom presentation you can keep forever as well as the delivery of the workshop itself.